SPONSORSHIPS & ACTIVATIONS

Sponsorships
&
Activations

Sponsorships only matter when they turn access into memory, attention into participation, and brand placement into cultural meaning.

We make sponsorships felt.

Stratford builds sponsorship platforms and activations that connect brand positioning, consumer psychology, live experience, and social movement.

With Terry Marsh’s 30 years in brand experience, production, and cultural strategy, we understand the senior-level question behind every sponsorship: what is this association actually worth, and how does it move the audience?

The answer is not more logos. It is sharper context, stronger behavior, better storytelling, and experiences that turn passive awareness into active participation.

01

Positioning

We define the strategic role of the sponsorship, what the brand should own, and why the audience should care.

02

Activation

We create live moments, hospitality environments, trackside experiences, pop-ups, and cultural programming that give the partnership a pulse.

03

Amplification

We turn the event into content, creator moments, earned media, and social assets that carry the sponsorship beyond the room.

SELECTED WORK

Partnerships that move beyond placement.

01

11:11 Media Innovation Summit

Sponsorship Strategy / Experiential Production / Brand Partnerships / Innovation Summit

Stratford helped shape the sponsorship and partner ecosystem for the 11:11 Media Innovation Summit in Los Angeles - a future-facing platform bringing together entertainment, technology, culture, and brand leadership under one experiential roof.

Our role focused on sponsorship strategy, partner integration, hospitality positioning, and experiential alignment designed to unify thought leadership with cultural participation at scale.

The summit brought together more than 220 brand leaders representing over 50 global brands, alongside 18 industry experts, a 500-drone live show, and a post-event experience that extended the platform beyond the stage itself.

The result was a category-defining innovation summit that generated 460 media mentions across 27 countries, 9.4 billion earned media readership, 12.8 million social impressions, and more than 2.4 million views on the top-performing content piece.

Tier Structure: Founding Partners / Experiential Sponsorships / Hospitality Integration / Innovation Showcases / Brand Activations

02

Uncle Nearest

Sponsorship Strategy / Cultural Activation / Hospitality / Experiential Content

Stratford helped shape the sponsorship ecosystem and live guest experience surrounding the inaugural Balloon Festival at Nearest Green Distillery - transforming the event into a cultural platform instead of a branded gathering.

We brought together sponsors, hospitality partners, creator amplification, and experiential storytelling designed to extend the experience far beyond the property itself. The goal was not simply attendance. It was participation, circulation, and emotional memory.

The activation blended live music, elevated hospitality, immersive environments, and social-first moments built to travel organically across digital culture while reinforcing the heritage and modern positioning of the Uncle Nearest brand.

Tier Structure: Presenting Sponsor / Hospitality Integration / VIP Experience / Cultural Partnerships / Social Amplification

03

VeeCon

Sponsorship Sales / Brand Partnerships / Experiential Activations / Community Access

Stratford sold sponsorships for VeeCon, a conference built around business, marketing, technology, innovation, pop culture, and community.

The sponsor platform brought together brands across culture, commerce, wellness, beauty, spirits, fitness, entertainment, and creator tools - each with a reason to participate beyond logo placement.

We helped translate the VeeCon audience into sponsor value, packaging the opportunity around live engagement, branded experiences, creator circulation, product trial, social content, and access to a highly participatory community.

Tier Structure: Brand Partnerships / Experiential Activations / Product Sampling / Community Access / Content Amplification