FEATURED WORK
Hospitality & Nightlife
Porsche - Cayenne 3 China Launch.
The Ask
Launch the all-new Porsche Cayenne 3 with a show scaled to the ambition of the brand. Porsche China needed a live reveal that could command Chengdu’s Expo Centre, hold a large audience, and turn the vehicle reveal into a cinematic, immersive event rather than a standard product presentation.
What We Did
We produced and directed the full launch show and supporting media content, shaping the experience across a 2,000 sqm projection-mapped floor, 32 projectors, and seven 50 sqm LED screens. The centerpiece was a six-minute immersive 3D projection-mapping sequence, choreographed around the car reveal to create a precise build, emotional peak, and high-impact entrance.
The Result
Porsche China’s largest-scale show to date became a fully staged brand moment - technical, theatrical, and built around anticipation. The Cayenne 3 reveal landed as the emotional high point of the evening, turning the launch into a large-format performance that matched the scale and confidence of the Porsche brand.