Brand Experiences
BRAND EXPERIENCES
Porsche
Cayenne 3
China Launch
A live reveal for Porsche China, built inside Chengdu’s Expo Centre at the scale of the brand and the speed of a room waiting for the machine to arrive.
A car launch is not a speech with a vehicle parked nearby.
It is timing. Light. Scale. Silence. The moment the room understands something is about to happen before anyone tells them.
The Ask
Launch the all-new Porsche Cayenne 3 with a show scaled to the ambition of the brand. Porsche China needed a live reveal that could command Chengdu’s Expo Centre, hold a large audience, and turn the vehicle reveal into a cinematic, immersive event rather than a standard product presentation.
What We Did
We produced and directed the full launch show and supporting media content across a 2,000 sqm projection-mapped floor, 32 projectors, and seven 50 sqm LED screens. The centerpiece was a six-minute immersive 3D projection-mapping sequence, choreographed around the car reveal to create a precise build, emotional peak, and high-impact entrance.
The reveal worked because the room was ready before the car arrived.
The Result
Porsche China’s largest-scale show to date became a fully staged brand moment: technical, theatrical, and built around anticipation. The Cayenne 3 reveal landed as the emotional high point of the evening, turning the launch into a large-format performance that matched the confidence of the Porsche brand.
BOTTOM LINE