Brand Experiences
BRAND EXPERIENCES
Ford
Everest & Ranger
Global Launch
A global content rollout for Ford’s Everest and Ranger platforms, coordinated across Asia and Australia with principal production in Thailand.
Modern automotive launches are no longer campaigns.
They are systems of motion, built to travel across every screen before the audience ever reaches the vehicle.
The Ask
Ford needed a complete launch content system for the Everest and Ranger platforms, built for a global rollout across Asia and Australia. The work had to support brand storytelling, product education, feature communication, social deployment, print, and digital campaign use while maintaining one consistent visual language across markets.
What We Did
Stratford handled the full video execution and 360-degree collateral rollout, including the brand film, feature films, social assets, print pieces, and digital campaign materials. The shoot was staged as a multi-day production in Thailand, with the broader rollout coordinated across Asia and Australia.
The work was built as a full content matrix, not a single campaign film. Every capture day was structured to feed multiple deliverables across format, market, channel, and use case.
The production was the engine. The asset system was the rollout.
The Result
The campaign delivered more than 500 assets across the full digital spectrum, giving Ford a complete launch system for global and regional deployment. The rollout created consistency across markets while allowing each platform, channel, and audience segment to receive content built for its specific use.
Instead of producing isolated assets, the project created a launch infrastructure - brand film, feature content, social media, print, and digital materials working as one coordinated system.
BOTTOM LINE