Campaign & Content
L'Oreal
L'Oreal
Desert Weekend
A one-day beauty shoot at Four Aces, built around best friends, open roads, desert heat, and the kind of weekend that looks better slightly sunburned.
The Ask
Make beauty feel less like a counter and more like a stolen weekend. L'Oreal needed a social-first campaign with a pulse - a group of besties, a desert road trip, a little heat, a little chaos, and a lot of camera-ready confidence.
The Shoot
We took the crew to Four Aces outside Los Angeles and built the day like a mini movie. One location. One day. Roadside motel energy, sun-baked Americana, girls in motion, beauty that did not sit still. It was polished, but not precious.
The Output
The hero film carried the world. The cutdowns did the street work - fast, social, easy to share, built for feeds, stories, reposts, and influencer circulation. Same world, different hits.
The Result
A beauty campaign that behaved like earned media. Shareable clips, influencer-friendly assets, and a desert weekend people could step into without needing the room key.