Campaign & Content
CAMPAIGNS & CONTENT
PUFF
Four films. One memecoin. A strange little world built somewhere between internet folklore, crypto culture, nightlife mythology, and interactive storytelling.
PUFF was not a normal token launch. It was a six-chapter interactive story living inside the mETH community, where holders could enter Puff’s Penthouse and choose their own path through the mythology.
Stratford built the world around it. Four flagship films became the backbone of the campaign, then got cut apart and rebuilt into a living content system across launch, social, edits, loops, teasers, and community storytelling.
Characters. Motion systems. Mythology. Social fragments. Penthouse logic. The whole thing built less like marketing and more like a rabbit hole people wanted to disappear into.
